The legacy of Alejandro Fernández

The legacy of Alejandro Fernández

The name AlevA is an acronym or word formed from Ale (a fragment of Alejandro) and the name Eva. It symbolizes the bond between father and daughter. Its logo conveys symmetry, unity… a whole that cannot be divided without altering its essence. The typography (Scala, 1993), both in the logo and in the corporate identity, represents “contemporary classicism,” which is precisely the best definition of this wine, created by Alejandro Fernández and crafted by his daughter Eva. The label design reflects the idiosyncrasy of Castile through its sober character, free from any superfluous additions. The graphic ensemble achieves a compositional and chromatic harmony that alludes to the essential character of this wine: expressive finesse. All these concepts (unity, classicism, contemporaneity, sobriety, finesse, elegance, expressiveness) present in the brand’s imagery and visual identity embody the very nature of AlevA.

History & Legacy

ALEVA is not just a wine; it is the story of a man who changed the course of Spanish winemaking, bringing Ribera del Duero and Tempranillo to the highest international stages. Alejandro Fernández, known as the “Wine Magician,” left an indelible mark with his innovative approach and deep respect for the land and the vine.

Yet his legacy extends beyond the creation of great wines. Alejandro was a man of clear vision, tenacity, and simplicity, always knowing that his greatest legacy would be passed on to his daughter Eva.
“ALEVA is a tribute to my father, the great driving force behind Ribera del Duero and the Tempranillo grape, and to everything I learned from him since childhood,” says Eva Fernández.

With a background in oenology and working together since 1993, Eva learned from him the secrets of crafting exceptional wine, feeling the land and the vines as her father did. ALEVA is the union of their shared dreams, embodying every lesson that keeps his legacy alive, a wine that breathes authenticity and love, a tribute to a life devoted to wine.

Alejandro Fernández

Wine is a pleasure, it’s a joy to share it with friends. It’s part of life, whether after a day’s work
or in celebration. Wine turns dreams into life.

ALEJANDRO FERNÁNDEZ, The Wine Magician

Wine is a pleasure, it’s a joy to share it with friends. It’s part of life, whether after a day’s work
or in celebration. Wine turns dreams into life.

ALEJANDRO FERNÁNDEZ, The Wine Magician

Aleva is the union of those shared dreams, embracing each lesson that keeps his legacy alive. A wine that breathes authenticity and love, a tribute to a life devoted to wine.